Mobility Lab
Smart mobility: the new driver for business performance
In an economic context where every investment needs to demonstrate its added value, organisations are rethinking their traditional approaches. Long considered merely a budget line item, mobility today reveals its unsuspected strategic potential. It has become a direct driver of organizational performance.
The European figures speak for themselves. 85% of mobility financing is now focused on B2B models, with a remarkable growth of 30% between 2019 and 2024¹. This change confirms a major economic evolution that is transforming the way companies approach their travel.
For organisations in Greater Geneva, this transformation unlocks exceptional opportunities. The opportunity to enhance both operational efficiency and the territorial footprint is now within reach, particularly thanks to the expertise developed by tpg in supporting smart mobility.
The economic impact of optimized mobility
We can see a direct correlation between optimized mobility and economic performance. International research establishes this unequivocally. McKinsey, one of the leading global strategic consulting firms, has projected a decline in private car use by 2035, anticipating a complete transformation of the mobility ecosystem².
Behaviours are already changing. 40% of European consumers use multiple modes of transport. Even more significant: 62% have changed their habits for sustainability reasons³. This massive behavioural transformation is reshaping commuting challenges.
The Geneva context perfectly illustrates these challenges: Geneva ranks 87th in the world for traffic congestion, with levels at 39% in 2024⁴. The economic consequences are already evident.
Geneva motorists lose 105 hours annually to traffic congestion, representing nearly 20 additional minutes for every 30-minute journey during peak hours⁵.
Across Greater Geneva, this loss reaches 69 hours per person annually⁶, generating considerable costs for local organisations.
The Danish model points the way forward. Copenhagen, with its carbon performance of 31g CO₂/km, is generating remarkable economic benefits. Every euro invested in public transport generates between €3.7 and €5.4 in direct and indirect benefits⁷. This approach demonstrates that investing in sustainable mobility creates measurable and sustainable economic returns for the entire territory.
Multimodality as an integrated solution
Multimodality is redefining our approach to travel. It involves intelligently combining different modes of transport – bus, tram, bicycle, walking, carpooling – to optimize each journey according to its specificities. This orchestration transcends the mere addition of solutions. Rather, it creates a coordinated systemic approach.
Pioneering European cities illustrate this success. Amsterdam ranks 4th in Europe for shared and zero-emission mobility, behind Copenhagen, Oslo and Paris⁸. Why? Because these metropolises are continuously innovating. Amsterdam implements IoT for real-time tracking. Copenhagen is banking on smart bike sharing. Paris leverages artificial intelligence to optimize traffic⁹.
This quest for excellence is based on rigorous emerging standards. The 2024 summit of the International Association of Public Transport (UITP) established 32 key indicators divided into five dimensions: environmental, social, economic, operational and governance¹⁰. These benchmarks confirm that effective multimodality requires public interest coordination capable of coordinating all modes according to a coherent territorial vision.
Public transport naturally constitutes the backbone of this integration. In Switzerland, this performance reaches remarkable levels thanks to an almost entirely decarbonised electricity mix (98% renewable energies). Swiss electrified public transport therefore displays particularly low emissions, contrasting favourably with the private car which generates on average 135g CO₂/km¹¹. This environmental efficiency improves significantly when vehicles are electrified and integrated into an optimized multimodal ecosystem.
Complementarity between modes thereby creates a value greater than the sum of the parts. Public transport, electric bikes, car sharing, smart parking: interconnectivity generates remarkable synergies. This sophisticated orchestration demands comprehensive territorial expertise and a long-term vision that only a public interest approach can ensure.
Measurable benefits of smart mobility for organizations
Adopting a smart mobility strategy positively transforms the overall performance of organisations. These measurable benefits encompass three fundamental dimensions which mutually reinforce organizational effectiveness.
→ The economic dimension shows substantial gains in productivity and budget optimization. Research demonstrates that optimising journeys improves employee productivity by an average of 15%¹². This result stems from the reduction in stress linked to travel and the improvement in well-being at work. At the same time, streamlining mobility costs enables organisations to reduce their expenses by an average of 30%¹³. These savings result from the optimisation of parking, fleet and administrative management budgets.
→ The social dimension tangibly improves employer attractiveness and employee satisfaction. Organizations offering flexible and sustainable mobility solutions strengthen their ability to attract and retain talent. The latter are particularly sensitive to environmental issues. This attractiveness is measured concretely by reductions in absenteeism and the improvement of indicators of well-being at work.
→ The environmental dimension contributes directly to organizational and territorial sustainability objectives. Smart mobility solutions can reduce CO₂ emissions by 40% for commuting and business travel¹⁴. This performance aligns with the targets of the Cantonal Climate Plan 2030, simultaneously strengthening brand image and compliance with evolving regulatory requirements.
Conclusion
Smart mobility now establishes itself as an undeniable lever for economic and territorial transformation. Its effectiveness is scientifically proven. In Greater Geneva, the expertise developed by tpg with tpg evomoov, combining a rigorous behavioral approach and in-depth territorial knowledge, helps support organizations in this strategic transformation.
The combination of established scientific methodology, a coordinated multimodal ecosystem and measurement tools aligned with European standards durably transforms mobility challenges into opportunities for measurable and sustainable performance.
Your first step? We empower you to identify your specific optimization potential using the assessment tools below. These resources let you concretely assess the performance levers adapted to your organization. Do not hesitate to contact us to deepen this assessment.
Comparative assessment and performance indicators
Impact of different mobility strategies on performance
| Mobility approach | Economic performance | Employee well-being | Employee well-being | Employee well-being |
| Traditional (individual car) | High costs (parking, fleet, maintenance) | High stress, fatigue, wasted time | Maximum CO₂ emissions | Complex administrative management |
| Basic multimodal | Moderate cost reduction | Limited improvement in well-being | Partial reduction of emissions | Difficult multiple coordination |
| Integrated and flexible intelligence | ROI 4.2 CHF per CHF invested¹⁵, significant budget optimization | +37% productivity in connected transport¹⁶, average gain 42 min/day | Substantial reduction in CO₂ emissions | Simplified centralized management |
Checklist : The 5 key indicators to measure the effectiveness of your mobility
1. Adoption rate of sustainable fashions
Percentage of employees using sustainable modes, such as public transport, walking, cycling or carpooling
Objective: +10% annual adoption
2. Carbon footprint evolution
CO₂ emissions from commuting and/or business travel
Target: -5% annual reduction
3. Employee satisfaction
HR survey with mobility focus
Objective : Satisfaction score >70%
4. Return on mobility investment
Economic benefits/mobility investment ratio
Objective: Positive ROI <18 months
5. Reduction of organizational costs
Budget optimization for commuter and business trips
Objective: -15% of annual costs
Note: These objectives are examples that can be adapted to the current level of your organization, based on average performance observed in European studies.
Contact our specialists to deepen your mobility assessment.
Sources and references
1. The State of European Mobility Startups 2024 - Via ID
2. The future of mobility in 2035 -- McKinsey
3. A year of electric vehicle and mobility trends - McKinsey
4. TomTom Traffic Index 2024
5. TomTom Traffic Index 2023
6. Internal tpg data + mobility behavioral studies
7. Economic Value of Public Transport - Deloitte 2023
8. Amsterdam is a top European city for shared mobility - I amsterdam
9. Revolutionizing Transit: Europe's Top Smart Mobility Solutions
10. Mobility Indicators for Sustainable Transport - UITP 2024
11. Paul Scherrer Institute - CO2 emissions from Swiss transport
12. Internal tpg data + mobility behavioral studies
13. Internal tpg data + mobility behavioral studies
14. Cantonal Climate Plan 2030 + tpg measures
15. European Investment Bank (2023) - ROI public transport
16. MoTiV Program (2020-2023) - Connected Transport Productivity