Behavorial evolution
The importance of understanding behavior
Behavioral science sheds essential light on the mechanisms that underpin your residents' mobility choices. Understanding how day-to-day travel decisions take shape, identifying influencing factors and recognizing the favorable moments for change are the foundations of an effective strategy. This knowledge, applied to the scale of your municipality, reveals that behavior change follows a structured path: from initial awareness to the sustainable adoption of new habits.
Each stage of this process requires specific and adapted actions to be successfully overcome. Far from being an insurmountable obstacle, resistance to change is a natural reaction that should be guided with method and patience. Behavioral studies show that certain moments in a person's life – moving house, professional change, the creation of new infrastructures – are valuable opportunities to initiate sustainable transformation of mobility practices in your territory.
Identify the levers of change
Each municipality has its own characteristics, which determine the most effective levers of change to be mobilized. First, our methodology analyzes mobility practices and identifies the levers and obstacles specific to your territory. Then, we assess the particular needs of your residents. We involve your population directly, because their current travel habits are the essential starting point for any transformation strategy. Understanding why and how they travel today helps you design truly attractive alternatives tailored to their real needs. This nuanced knowledge lets you:
- activate the right levers at the right time.
- tailor your approach to your concerned stakeholder groups.
- optimize the impact of your mobility initiatives while rationalizing associated expenses, thanks to choices based on real data.
Supporting change: a structured, participatory approach
Successfully transforming mobility behavior depends on a thorough understanding of psychological mechanisms: how do you create initial buy-in, maintain motivation over time and overcome obstacles? The answer to these questions lies in a structured, step-by-step supportive approach, in which communication and education play a central role.
- Your messages must be adapted to the different stages of the change process and to the different profiles of your population.
- Inclusive language, accessible information and participative actions encourage the collective adoption of new mobility solutions.
- Timing is crucial as well: studies show that it takes an average of 66 days to become durably anchored.
This reality underlines the importance of ongoing support, punctuated by positive reinforcement and regular adjustments, to effectively help your residents in their transition to more sustainable mobility behaviors.
The tpg evomoov approach: a proven methodology
Our support approach relies on recognized expertise in change management. Our teams combine a solid theoretical grasp of behavioral science with proven practical experience working with numerous municipalities in the Greater Geneva area. This dual expertise lets us guide you effectively at every step of the way.
In concrete terms, our experts are by your side at every stage of the process, from the initial diagnostics that reveal your territory’s specific features and your population’s expectations to the gradual deployment of appropriate solutions. At the same time, we train your municipal teams in the behavioral challenges of mobility, preparing them to become genuine change agents for your population.
To guarantee lasting results, our methodology articulates around a structured process that respects the specific rhythm of your municipality, ensuring the long-term adoption of new mobility solutions by your population. This progressive approach maximizes your initiatives’ chances of success by always putting your population at the heart of the process.
Find out how our methodology can transform mobility behavior in your territory.