Personalized analysis 

The importance of understanding behaviors

Mobility is above all both an individual and a collective experience. Psychology and behavioral science show that when it comes to breaking habits and encouraging change, several factors come into play: individual values, the social environment and practical constraints. This is the reason why we rely on this understanding of decision-making mechanisms. The latest studies show that 64%* of motorists are ready to modify their mobility habits when offered suitable alternatives, with practicality and cost optimization as the main drivers for change.

Source: * Daily Mobility Barometer 2024 - IPSOS/Mobility Lab (Survey of 8,000 people in 8 European countries, including Switzerland)

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From data to action: our diagnostics approach

The essential step in defining your teams' needs, constraints and desires is a collaborative approach. During our digital surveys, we involve staff to develop action plans via targeted diagnostics based on their individual interests. Our proven methodology generates particularly high participation rates (an average of 60%), demonstrating the effectiveness of this collaborative approach. 
The collected data covers all aspects of mobility: we assess needs, test solutions and collect feedback. A complete overview that enables us to precisely identify evolution potentials.

Exploratory tests: validating alternatives

Diagnostics are not enough: concrete experimentation is essential for change. Our exploratory test program lets your teams evaluate different modes of transport in their daily life. According to the Canton of Geneva's soft mobility standards*, the relevant range for electric bikes is 45 minutes. 
For employees located within a 45-minute electric bike radius of their workplace (Geneva cantonal standard*), we propose, for example, providing electric bikes for several months, enabling concrete experimentation with this alternative. 
For public transport, our tpgPay prepaid cards offer total flexibility over a defined period. This experiential approach enables to accurately measure your teams' enthusiasm for each solution before any large-scale deployment.

Source: * Cantonal soft mobility master plan (2023)