Smart mobility: the new engine of business performance

The economic impact of optimized mobility

We can see a direct correlation between optimized mobility and economic performance. International research demonstrates this unambiguously. McKinsey, a leading global strategic consulting firm, has projected a decline in private car use by 2035, anticipating a complete transformation of the mobility ecosystem².

Behaviors are already changing. 40% of European consumers use multiple modes of transport. Even more significant: 62% have changed their habits for sustainability reasons³. This massive behavioral transformation is redefining the challenges of commuting.

Geneva’s case perfectly illustrates these challenges: Geneva ranks 87^th in the world for traffic congestion, with levels at 39% in 2024⁴. We can already see the economic consequences. Geneva motorists waste 105 hours a year in traffic, or nearly 20 additional minutes for every 30-minute journey during rush hour⁵. On the scale of Greater Geneva, this waste reaches 69 hours per person per year⁶, generating considerable costs for local organizations.

Denmark can show the way forward. Copenhagen, with its carbon performance of 31g CO₂/pkm, is generating remarkable economic benefits. Every euro invested in public transport produces between €3.7 and €5.4 in direct and indirect benefits⁷. This approach shows that investing in sustainable mobility creates measurable and sustainable economic returns for the entire territory.

Multimodality as an integrated solution

Multimodality is redefining our approach to travel. It involves intelligently combining different modes of transport – bus, tram, bicycle, walking, carpooling – to optimize each journey according to its specificities. This arrangement is not just simply adding solutions together. Instead, it creates a coordinated systemic approach.

Pioneering European cities illustrate this success. Amsterdam ranks 4^th in Europe for shared and zero-emission mobility, behind Copenhagen, Oslo and Paris⁸. Why? Because these metropolises are constantly innovating. Amsterdam deploys IoT for real-time tracking. Copenhagen is banking on smart bike sharing. Paris uses artificial intelligence to optimize traffic⁹.

This quest for excellence is based on rigorous emerging standards. The 2024 summit of the International Association of Public Transport (UITP) established 32 key indicators divided into five dimensions: environmental, social, economic, operational and governance¹⁰. These benchmarks confirm that efficient multimodality requires public interest arrangements capable of coordinating all modes according to a coherent territorial vision.

Public transport naturally forms the backbone of this integration. In Switzerland, this performance reaches remarkable levels thanks to an almost entirely decarbonized electricity mix (98% renewable energies). Swiss electrified public transport thus displays particularly low emissions, contrasting favorably with the private car which generates on average 135g CO₂/km¹¹. This environmental efficiency improves significantly when cars are electrified and integrated into an optimized multimodal ecosystem.

Complementarity between modes thereby creates a value greater than the sum of the parts. Public transport, electric bikes, car sharing, smart parking: interconnectivity generates remarkable synergies. This complex arrangement requires in-depth territorial expertise and a long-term vision that only a public interest approach can guarantee.

Measurable benefits of smart mobility for organizations

Adopting a smart mobility strategy positively transforms the overall performance of organizations. These quantifiable benefits are broken down into three fundamental dimensions which mutually reinforce organizational effectiveness.

→ The economic dimension shows substantial gains in productivity and budget optimization. Research shows that optimizing journeys improves employee productivity by an average of 15%¹². This result is explained by the reduction in stress linked to travel and the improvement in well-being at work. At the same time, streamlining mobility costs allows organizations to reduce their expenses by an average of 30%¹³. These savings result from the optimization of parking, fleet and administrative management budgets.

→ The social dimension tangibly improves employer attractiveness and employee satisfaction. Organizations offering flexible and sustainable mobility solutions strengthen their ability to attract and retain talent. The latter are particularly sensitive to environmental issues. Attractiveness is measured concretely by reductions in absenteeism and the improvement of indicators of well-being at work.

→ The environmental dimension contributes directly to organizational and territorial sustainability objectives. Smart mobility solutions can reduce CO₂ emissions by 40% for commuter and business travel¹⁴. This performance aligns with the trajectories of the Cantonal Climate Plan 2030, simultaneously strengthening brand image and compliance with increasing regulatory requirements.

Conclusion

Smart mobility is now establishing itself as an undeniable lever for economic and territorial transformation. Its effectiveness has been scientifically established. In Greater Geneva, the expertise developed by tpg with tpg evomoov, combining a rigorous behavioral approach and in-depth territorial knowledge, helps support organizations in this strategic transformation.

The combination of proven scientific methodology, a coordinated multimodal ecosystem and measurement tools aligned with European standards sustainably transforms mobility challenges into opportunities for measurable and sustainable performance.

Your first step? We empower you to identify your specific optimization potential using the assessment tools below. These resources let you concretely assess the performance levers adapted to your organization. Do not hesitate to contact us to further this assessment.

Comparative assessment and performance indicators 

Impact of different mobility strategies on performance

Checklist: The 5 key indicators to measure the effectiveness of your mobility

1. Adoption rate of sustainable fashions
Percentage of employees using sustainable modes, such as public transport, walking, cycling or carpooling
Objective: +10% annual adoption

2. Carbon footprint evolution
CO₂ emissions from commuting and/or business travel
Target: -5% annual reduction

3. Staff satisfaction
HR survey with mobility focus
Objective: Satisfaction score >70%

4. Return on mobility investment
Economic benefits/mobility investment ratio
Objective: Positive ROI <18 months

5. Reduction of organizational costs
Budget optimization for commuter and business trips
Objective: -15% of annual costs

Note: These objectives are examples that can be adapted to the current level of your organization, based on average performance observed in European studies.

Contact our specialists to further your mobility assessment

Sources and references

1.    The State of European Mobility Startups 2024 - Via ID 
2.    The future of mobility in 2035 -- McKinsey 
3.    A year of electric vehicle and mobility trends - McKinsey 
4.    TomTom Traffic Index 2024 
5.    TomTom Traffic Index 2023 
6.    Internal tpg data + mobility behavioral studies 
7.    Economic Value of Public Transport - Deloitte 2023 
8.    Amsterdam is a top European city for shared mobility - I amsterdam 
9.    Revolutionizing Transit: Europe's Top Smart Mobility Solutions 
10.    Mobility Indicators for Sustainable Transport - UITP 2024 
11.    Paul Scherrer Institute - CO2 emissions from Swiss transport 
12.    Internal tpg data + mobility behavioral studies 
13.    Internal tpg data + mobility behavioral studies 
14.    Cantonal Climate Plan 2030 + tpg measures 
15.    European Investment Bank (2023) - ROI public transport 
16.    MoTiV Program (2020-2023) - Connected Transport Productivity